Beauts, it's time to put away your soft and subtle lip colours as we exit neutrals and go straight into fifth gear. The power pout is back, and after a long two years of having to rethink our beauty habits, the deep but audacious lip using fifty shades of purplely plums has made its return.

Whether your makeup style is full glam or laid back and natural, we're looking to  some of our favourite makeup artists and Instagram beauty gurus for inspiration. Keep reading to find out how we'll be wearing our bold and beautiful lip this winter.

Jessica wears Natural Gloss Lip Gloss in the shade Onyx

Emma wears a blend of Natural Lip Gloss in the shade Onyx & Amethyst

 

Do like Danessa Myricks, one of the most creative makeup artists of our time this festive season by going full gloss accompanied with high shine lid, if there was ever a time to go all out.

Wine-hues are timeless for winter and we're totally in love with the enhancement of the freckles makeup artists, Nikki Wolfe added softening the look but still keeping it powerful.

 

Make it matchy matchy a la Katie Jane Hughes by teaming your bold lip with even bolder eyes, dare to add similar shades of pinks and purples to your peepers for a look that is strikingly stunning.

 

Glass-like skin and deep matte lips for the win, and makeup artist Nick Posely crafted this oh so well

 

We couldn't complete this post without including one of the most memorable makeup looks from one of fashion's biggest nights. Super makeup artist, Hector Espinal created this overtly beautiful look for Rihanna using deep plums, rose pinks and a lace of gold. Oh, and of course diamonds, lots of diamonds.