All shades of lip gloss in the Natural Gloss collection are vegan. Although Kitaka of London is not technically a vegan brand we will always trial and experiment with a vegan formula first when at the stage of product development.
The term 'natural' has a few different meanings in cosmetics and can therefore be used loosely in the industry. However, when relating to our products, when you see the term 'natural' it is in reference to the ingredients being comprised of naturally occurring plants and botanical extracts.
The term 'organic' in beauty products is the formulation of cosmetic products using organically farmed ingredients and without the use of synthetic fertilisers and genetically modifiers organisms (GM).
We understand choosing a colour cosmetic online can be tricky. To try and remedy this we created a diverse beauty mood board from the Kitaka community featuring various skin tones to give you an idea of what the colour might look like on yourself. You can also shop directly from the look which inspires you most.
Head over Shop The Look to discover which shade works best for you.