All shades of lip gloss in the Natural Gloss collection are vegan. Although Kitaka of London is not technically a vegan brand we will always trial and experiment with a vegan formula first when at the stage of product development.
The term 'natural' has a few different meanings in cosmetics and can therefore be used loosely in the industry. However, when relating to our products, when you see the term 'natural' it is in reference to the ingredients being comprised of naturally occurring plants and botanical extracts.
The term 'organic' in beauty products is the formulation of cosmetic products using organically farmed ingredients and without the use of synthetic fertilisers and genetically modifiers organisms (GM).
We understand choosing a colour cosmetic online and getting it right can be tricky. To help with this we advise you to head over to our Instagram page where the Kitaka community of many different shades and skin tones are shown wearing their favourite Natural Gloss.
This should give you some indication as to which lip gloss shade would work best for you. Alternatively drop us an email and a member from the Kitaka team will happily offer you some advice.
As natural products do not contain synthetic ingredients the quality may not withstand a shelf life as long as your usual lip gloss. We advise you to discard and replace your gloss after 36 months of opening.